Definition for Media and Multimedia

Guy on phoneBefore we discuss media selection and media design and development, let's ensure we understand what it is and what it is not. 

Media can refer to any of the following: text, drawings, graphics, photographs, film, video, wireless, audio, animation, web, etc.

Multimedia, simply defined refers to two or more types of media combined in order to convey information. A distinction can be made between interactive and non- interactive media. Multimedia is interactive when there is communication between the multimedia system and its user. That is, it requires input from the user. Non- interactive media allows the user to be passive. An example of interactive multimedia is a Flash Tutorial that requires the user to press buttons or perform tasks before progressing. An example of non-interactive multimedia would be a talking head audio- narrated PowerPoint. Now that we have defined media, let's talk identify a few different types of media and then discuss media selection.

IDevice Question Icon Think About It Activity 5.1

As we discuss multimedia, it is important to remember what media is and what it is not.

Media is:

  
1) the same as content
2) a tool for interpretation and delivery of content
3) something that, in itself, provides meaning
4) by definition interactive

©2010 By Michael and Amanda Szapkiw.